Goal driven approach to attracting your target audience to your website with your content strategy and tracking results to meet your business goals.
Turn-key site updating means ease of use and self-management of your website. Add pages, blogs, images, videos and more - make updates at your convenience.
All client websites are built via WordPress or HubSpot to be responsive to all screen sizes and are HTML 5 and CSS 3 compliant - your website will be responsive!
We interview internal stakeholders at your company to determine your target audience, and for clients with specific marketing needs, your “buyer personas" - to understand your business goals.
We dive into your existing website analytics to understand how your current website functions and how your target audience and/or personas interact with your website today. Understanding time spent on site, return visits, keywords that drive existing traffic, traffic from different sources - all of these analytics (and more) help provide a gap analysis of where your website currently stands and where it can be improved to meet business goals..
We do an analysis of competitor websites to do a comparison with your website to provide guidelines for potential opportunities for new or expanded functionality to help meet business goals.
It's very important to understand as much as possible about your goals and your existing position in the marketplace to properly plan your website strategy.
Every page of your website should appeal to your target audience and/or your “buyer personas”. Every page of your website has SEO (search engine) consideration, keywords and important phrases to potentially rank for, calls-to-action, in addition to a look and feel that is appealing. Your business goals will provide direction for different types of content based on your target audience, so it's important the design reflects this.
When visitors come to your site, it's important they find and quickly see the information they seek. We create an initial site map of content in this stage of the process. It guides which pages should be in your "core" site as well as ongoing content generating initiatives after launch (or relaunch).
The site map and content strategy guide the initial design and we utilize website prototypes (working website templates) to help guide us to meet your vision for your website.
This is a functional and working prototype in a development environment that we can update with your feedback to ensure we are hitting the mark for your business needs.
Colors, logos, brand elements, typography are all important pieces to the aesthetics of your website.
We’ll update all visual elements in your development environment to meet your design goals - in all different screen sizes. It’s important to garner consensus at this stage and gain stakeholder approval that your business goals are being met with the design of your new website.
Once the final design is approved in step 4, we will convert and update all of the content from your existing website (or add new content for new websites).
This process not only turns your approved designs into a working website - it also includes a great deal of focus to make sure every page is SEO optimized. If your website doesn't generate traffic and meet business needs, it's not doing its job.
Before we submit your website for a detailed walk-through, it also goes through an internal QA process. Once approved by you, your new site will be ready to go live!
Weyer Web Works is aligned with WordPress via a GoDaddy partnership and is also a HubSpot partner. Both offer outstanding CMS options depending on client needs.
WordPress powers close to 30% of all websites worldwide and offers user friendly options for clients to manage their sites, create blogs and interact with their visitors and clients. Customization options are easy to implement and there are thousands of themes and plug-in options for various functionality to help manage your website.
HubSpot offers a Content Optimization System (COS) that is more than just a content management system; it’s a comprehensive marketing technology platform fully optimized for a great experience on mobile, tablet and the desktop and offers complete management for all social platforms and email marketing. The HubSpot COS also allows your website to display relevant and personalized content for your personas depending on their place in the buyer's journey.
It’s your website and your business goals are in reach. Harness the power of WordPress to customize the experience for your visitors and to interact with them.
Compelling content is easy to manage and Weyer Web Works can help simplify your efforts by pulling everything together in your WordPress admin, and we provide training to your staff.
Without traffic, nothing happens. It takes a combination of tactics to provide sustainable traffic.
Weyer Web Works can simplify your marketing efforts by pulling everything together in one place - to help grow your business. CMS for your website, blogging, lead nurturing, landing pages, SEO, analytics, email, lead management, social media, A/B testing, mobile, and sales intelligence.